When it comes to digital transformation, Central Europe is moving faster than many of us realise. While others wrestle with legacy systems, countries like Poland and Romania have jumped straight to mobile-first infrastructure and digital government.
These are nations that emerged from the Cold War with limited infrastructure. Rather than modernise outdated systems, they built new ones from scratch, focusing on clarity and functionality. This approach is giving them a strategic edge in today's digital economy.
Skipping the Landline Generation
In telecommunications, several Central European countries bypassed extensive landline networks, moving directly to mobile infrastructure. This leapfrogging reflects a broader mindset that values outcomes over tradition.
In Poland, the government introduced the mObywatel app, which allows citizens to access digital versions of their ID cards, driving licences, and other official documents. As of late 2024, over 8 million Poles have adopted the mDowód digital ID through this platform, which holds the same legal status as traditional ID cards.
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Government as Enabler
Central European governments view digital investment not merely as a service upgrade but as an economic strategy.
Romania, for instance, approved a national artificial intelligence strategy for 2024–2027, aiming to integrate AI into public administration, education, and the economy. The government has also partnered with tech companies to accelerate digital transformation in public services.
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These initiatives demonstrate a commitment to leveraging technology for national development and competitiveness.
A Useful Mirror for New Zealand
New Zealand is known for early adoption in various sectors. However, entrenched legacy systems, particularly in health, education, and transport, can impede rapid innovation.
Central Europe's approach illustrates what is possible when fresh thinking meets structural opportunity. Their progress is not about greater wealth or advancement but about decisive investment and a willingness to learn from other models.
A chemical engineer we met during our visit noted that his region is no longer "catching up" but is now charting its own course, using digital tools to forge new relationships and industries.
What This Means for Us
For New Zealand businesses, this is an opportunity to rethink innovation partnerships. Central Europe is not just a potential export market; it is a region where new ideas are taking root. Engaging with these countries can provide valuable insights and collaborative opportunities.
Whether in digital services, public infrastructure, or education, there is much to gain from connecting with regions that are building the future without the constraints of the past.
Sam Bassett is Chairman of Moore Markhams New Zealand and recently participated in the 2025 EU Business Delegation to Central Europe.