Daisy Jake Hairdressing | Styling hair and growing business a hand in hand success

Kerri Cox bubbles with enthusiasm when she talks about opening her hairdressing salon, Daisy Jake, almost a year ago. “It’s awesome and going fantastically,” she says.

After being a hairdresser for 24 years, winning numerous awards, managing a large hair salon with 27 staff and training hairdressers, Kerri decided the time was right to start her own hairdressing salon.

She likes nothing better than to create a fabulous hairstyle then see her client leave with a skip in her step, ready for what the day has to bring.

“Cutting hair is something I simply love and I’ve never, ever grown tired of it. I also love helping people develop their professional skills, so it’s a perfect combination.”

Kerri speaks highly of her team of six hairdressers and says they’ve helped make her journey even more enjoyable. “We are all on the same page and are there for each other,” she says.

The stylish salon, located in Churton Park Village, is only ten minutes by car from Wellington’s CBD.

She describes the village as a bustling hub with a real sense of community. This is important to Kerri and her family (her two children attend Johnsonville Primary School) and ties in with her business philosophy of being connected to local schools, teams and community initiatives.

Kerri has adopted social media as one of her advertising strategies – a quick look at her Facebook business page reveals regular and informative updates –and she’s impressed with its reach.

“Our Facebook page has been a massive success and I don’t think we would be doing as well, if we hadn’t adopted it. My goal is to post an update once a day; it personalises our service and helps people keep in touch with what’s happening. I’m seeing tangible results because clients refer to it when they come in.”

Clients are also able to book their appointments on-line making it easy and convenient to connect.

A personal Facebook page, shared only with staff, helps Kerri organise some of the day-to-day details of running the salon.

Kerri says her previous role as an administrator has helped prepare her for running her own business and made the transition into self-employment less daunting.

Kerri has known Bruce Stormer, director at Moore Stephens Markhams Wellington for many years. In fact, she’s cut his hair for the past 20 years, so he’s obviously a very satisfied customer.

Bruce has been a guiding light, taking Kerri through the various steps required to launch her venture. “When it came to looking at the numbers and doing financial due diligence, Bruce’s work has been invaluable.

“I trust Bruce implicitly and relied on him when deciding whether to proceed or not. He was also very organised and had plenty of background material available. Consequently, I felt sure I was making the right decision.”

While Kerri was reasonably confident about tackling the accounting side of her business, she says the additional support she’s received has given her peace of mind.

Since the purchase, Bruce has helped set up Xero accounting software, provided training and support, prepared a budget cash flow and met quarterly with Kerri to discuss progress.

Knowing Bruce is there in a supportive role gives Kerri confidence too, “I can phone him anytime and know I am going to learn from the questions I’ve asked.”

His sound advice and support gives her the freedom to focus on what she’s good at.